Search Engine Marketing =

Pay per Click and Search Engine Optimization

(SEM = PPC + SEO)

A common miss-conception about Search Marketing in this region, where people are confused about these terms like, SEM, PPC, SEO,NSO, SMO & etc.........

Abbreviation:

1. SEM = Search Engine Marketing

2. PPC = Pay Per Click

3. SEO = Search Engine Optimization

4. NSO = Natural Search Optimization (Same as SEO)

5. SMO = Social Media Optimization

Recently, I came across a brochure about an Online Marketing conference in this region, where they have mentioned SEO = Organic Optimization and SEM = Pay Per Click), but I strongly disagree.

Search Engine Marketing = SEO + PPC, it’s a combination of both, because from the marketing point of view it’s just another medium where marketers spend money to get the results. It doesn’t mean that you have to only spend in PPC or SEO, to get the best results (ROI) in a long term you need to understand the SEM as a whole, you need to combine these two to generate the best results.

SEO is more challenging than PPC because you’re not paying for the high positions, it‘s completely based on the algorithm of each search engines. To understand this better you need to search yourself for your brand related keywords in Search Engine’s and see the results. Some times you can see you’re partners or competitors are coming in top search engine result pages, that shows your brand have poor visibility. You can avoid this situation quickly through Pay Per Click, but how long you’re going to pay for your brand related keywords, you should have a good organic visibility for a longer run, this is just one scenario, there many examples to integrate these two methods to work better for your brand.

A better way to start with your Search Marketing Campaign is, to understand the current performance of the website, then do an Initial SEO analysis and also a completive analysis in the search environment, based on the results from these two results you can develop a solid search marketing strategy for a long term.