I think it will be a good idea to share this video, from White Board Friday, a very good session on how big brands manage their SEM.


Whiteboard Friday-SEO Agency Insights with Tanya Vaughan from Scott Willoughby on Vimeo.

Manging the Search engine's for big brands is inevitable these days because
"Search is becoming more about marketing, and marketing is becoming more about search”

Thanks

Aj