Here is a great opportunity for students who are specializing in marketing to understand the importance of online advertising in the Marketing Mix, especially when it comes to the Global Marketing Challenge.

Google is providing a chance to more than 20,000 students to try Google Advertising platform to gain hands on experience in this new medium. The competition offers student groups to spend a little amount of $200 on Google Adwords, and build a cost effective online marketing campaign for a local business. Team will have to mainly look into the following areas;

1. Develop an Online Marketing Strategy (200$ budget)
2. Run and Optimize the Campaign (3 weeks)
3. Analyze the Results and
4. finally recommendation ideas to carry forward and develop a robust online marketing for the business.

Internal panel will choose the best minds in this challenge.

In the GCC region, it's happening at United Arab Emirates & Saudi Arabia.

United Arab Emirates

Abu Dhabi:

Abu Dhabi University

Dubai:

SP Jain Center of Management- Knowledge Village - My Neighbors
Zayed University Dubai-


Saudi Arabia

Dhahran:

King Fahad University of Petroleum & Minerals


You can read more at Official Google Blog: Global marketing challenge now underway

Looking forward to see the results in July, best of luck guys!

Thanks

Aj