Who is a Smarketer?
I am sure that, lot of us in Search Marketing Industry must have heard about the term Smarketer, but what about others? Especially Marketers!!
I followed this term initially from Omniture's White Paper on 7 advanced steps to more effective search engine marketing , referred as world class Search Engine Marketer.

Let me start with basics of Search Engine Marketing,

Search Engine Marketing, or SEM, is the Internet Marketing activity of promoting websites by increasing their visibility in the Search Engine result pages and Search Engine networks.

Search Engine Marketing methods include:

  • Search Engine Optimization (SEO)
  • Pay Per Click or Sponsored Links (PPC).

Objective:

The main objective of search engine marketing is to increase traffic to your website. Achieving usability is also important, this means more people will find the Website, which can translate to increased sales and lead generation.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from Search Engines via "natural" ("Organic") search results.



Pay Per Click (PPC) on the other hand, is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

Why is it Important?

Search engine marketing provides an effective method of driving highly targeted visitors to your web site.

Numerous surveys have shown that search engines are the most popular method used to find information and websites. More than 80% of internet users rely heavily on search engines as their preferred method to locate websites and information about products/brands.

Every day, more than 320 million searches are made through search engines and directories. 61 billion searches conducted world wide in August 2007(comScore report). Google alone had over 12 million searches per month from United Arab Emirates (Google ME Official’s report). The exponential growth of the Web means there are now billions of web pages, increasing reliance on search engines as the preferred source for information online.

Leading Search Properties

Below the screen shot of the search engines, both internationally and locally;
















I will be updating with latest scoops in Search Marketing industry both internationally and locally.

Cheers!

Aj